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The Dallas Cowboys Always Win the Battle for Attention

August 19, 2025

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A Netflix docuseries explains how Jerry Jones has made the Cowboys the world’s most valuable sports franchise without any Super Bowl appearances in decades.

Emmanuel Morgan | NYTimes Arts | Disclosure

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The Dallas Cowboys Always Win the Battle for Attention

A Netflix docuseries explains how Jerry Jones has made the Cowboys the world’s most valuable sports franchise without any Super Bowl appearances in decades.

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